Lyft Brand Launch

When Lyft launched in San Francisco, they wanted to position themselves against their rival -Uber. After all, they were the friendly ride-share alternative with drivers you could chat with. Or heck, even sit next to. Lyft wanted to be a member of your community, not a cold, faceless brand. Their end goal? Getting you there with a smile on your face. So we launched “Driving you Happy” as their new rally cry.